Hands-on marketing leader, passionate storyteller and hard-wired entrepreneur
Marketing leader by day.
A recognized B2B SaaS marketing leader and automotive influencer with a proven track record of driving growth and leading strategic initiatives at high-growth private and publicly traded software companies, including Microsoft Canada. I have experience scaling high-growth B2B SaaS organizations and driving them toward successful outcomes, including Kira Systems, Intelex Technologies, and Airbase. Most recently, Airbase was acquired by Paylocity (NASDAQ: PCTY) for $325M, enabling businesses to manage all company spending through one platform.As Senior Director of Product Marketing at Airbase (now Paylocity), I lead teams responsible for the company’s go-to-market strategy, messaging, positioning, analyst relations, and competitive intelligence. I hold a Bachelor of Accounting (Honours) from Brock University, and my expertise in corporate finance, audit, procurement and spend management provides deep domain knowledge that shapes strategy in the fintech space.
Creator by night.
I am an influencer known as ‘Cars with Sonduren.’ I was awarded YouTube’s Creator on the Rise and have grown an audience of over 250K followers and 100M+ views across YouTube, TikTok and Instagram through content that educates and entertains. Content creation sparked my love for storytelling and pushed me to pivot my career from finance to marketing.
From startups, to growth tech and enterprise
Awards
Product Marketing
Recognized in PMAs Top 100 “2021 Product Marketing Influencers” (2021)
Awarded "Influencer of the Year" - Kira Systems (2020)
YouTube
Awarded "Creator on the Rise" at YouTube (2018)
Experience
Paylocity
Sr. Director of Product Marketing
Airbase
Sr. Director of Product Marketing
YouTube
Content Creator & Influencer
Kira Systems
Product Marketing Lead
Intelex Technologies
Senior Product Marketing Manager, Global Quality & Supplier
Microsoft
Business Manager, Marketing & Operations
Education
Brock University
Bachelor of Business Administration - BBA, Accounting and Finance
Mohawk College
Accounting and Business / Management
Product Marketing Alliance
Product Marketing Certified
Speaker & Expert in Residence
Product Marketing Alliance Expert in Residence & Instructor
As an instructor for PMA’s Product Marketing Certified courses, I will inspire and educate students in the industry, coaching and mentoring new budding PMMs. Through this program, current and aspiring product marketers will be guided through 8 hours of live online or in-class education, with real-world examples to apply all they learn.
Testimonials
“ ”
Sonduren was a fantastic addition to the marketing team at Kira Systems and a pleasure to work with. He built the product marketing function from the ground up, and managed go-to market strategies to accelerate lead, pipeline and revenue growth. No matter what challenges and barriers he faced, Sonduren would find a way to succeed.
Vanita Thind
Communications and Marketing Manager at Kira Systems
“ ”
Sonduren has an incredible ability to bring people together towards a goal and making things happen. As Kira's Product Marketing Lead, he acted as the 'core adapter' between the technical business units and our customer-facing teams. As a leader, he empowered me to do my best work.
Bianca Velasco
Product Marketing Manager @ Q4
“ ”
Sonduren is an empathetic and innovative leader. He brings a non-traditional point of view to the world of product marketing and manages to achieve tremendous success in all his projects.
Nandini Srivastava
Account Executive, MArketing Cloud - Financial Services at Salesforce