Proven marketing leader and content creator

Marketing leader by day.

A recognized B2B SaaS marketing leader with a proven track record of driving growth and leading strategic initiatives at high-growth private and publicly traded software companies. I have experience scaling high-growth B2B SaaS organizations and driving them toward successful outcomes, including Kira Systems, Intelex Technologies, and Airbase. Most recently, Airbase was acquired by Paylocity (NASDAQ: PCTY) for $325M, where I played a leading role in shaping product and go-to-market strategy, securing validation and top accolades from major industry analysts, and propelling Airbase to be rated the #1 spend management solution on G2.

Today, as Director of Product Marketing – Finance & IT Solutions at Paylocity, I lead teams responsible for go-to-market strategy, messaging, positioning, analyst relations, customer marketing, and competitive intelligence for our Finance and IT portfolio, including Airbase by Paylocity. My work focuses on building a unified platform story for the Office of the CFO and IT and translating it into pipeline, revenue, and category leadership across HR, payroll, and spend management. I bring deep expertise in corporate finance, audit, compliance, and spend management, backed by a Bachelor of Accounting (Honours) from Brock University. This foundation gives me a structured way of thinking about risk, controls, and ROI that translates across industries and shapes how I approach product strategy and go-to-market in finance, IT, and legal tech.

B2B SaaS Marketing Leader & Instructor
Director of Product Marketing @ Paylocity

Creator by night.

I create content under the name Life with Sonduren, delivering independent perspectives on news, politics, and modern life. I’ve built a following of over 500,000 across YouTube, TikTok, Instagram, Facebook, and X, with my videos garnering more than 250 million views. I was recognized by YouTube as a Creator on the Rise and ranked by Favikon as the #1 Canadian Marketing Influencer in 2025. I am also frequently featured in national news outlets, including Global News and CBC.

Content creation sparked my love for storytelling and led me to pivot my career from finance to marketing.

Content Creator & Influencer
Life with Sonduren

From startups, to growth tech and enterprise

Awards

Product Marketing


Recognized in PMAs Top 100 “2021 Product Marketing Influencers” (2021)

Awarded "Influencer of the Year" - Kira Systems (2020)

YouTube


Awarded "Creator on the Rise" at YouTube (2018)

Experience

Oct 2024 - Present

Paylocity
Sr. Director of Product Marketing

Nov 2020 - Oct 2024

Airbase
Sr. Director of Product Marketing

Dec 2015 - Present

YouTube
Content Creator & Influencer

May 2019 - Nov 2020

Kira Systems
Product Marketing Lead

Dec 2018 - May 2019

Intelex Technologies
Senior Product Marketing Manager, Global Quality & Supplier

Sep 2015 - Nov 2017

Microsoft
Business Manager, Marketing & Operations

Education

2010 - 2014

Brock University
Bachelor of Business Administration - BBA, Accounting and Finance

2008 - 2010

Mohawk College
Accounting and Business / Management

2020

Product Marketing Alliance
Product Marketing Certified

Speaker & Expert in Residence

Product Marketing Alliance Expert in Residence & Instructor
As an instructor for PMA’s Product Marketing Certified courses, I will inspire and educate students in the industry, coaching and mentoring new budding PMMs. Through this program, current and aspiring product marketers will be guided through 8 hours of live online or in-class education, with real-world examples to apply all they learn.

Testimonials

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Sonduren was a fantastic addition to the marketing team at Kira Systems and a pleasure to work with. He built the product marketing function from the ground up, and managed go-to market strategies to accelerate lead, pipeline and revenue growth. No matter what challenges and barriers he faced, Sonduren would find a way to succeed.

Vanita Thind
Communications and Marketing Manager at Kira Systems